program-hero-Bachelor of Business Administration (BBA): Marketing

Bachelor of Business Administration (BBA): Marketing

Launch Your Marketing Career

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Program Quick Facts

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Career Relevant

Gain cutting-edge career skills and the professional expertise you need to succeed in marketing.

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100% Online

Flexible, online classes make it easier to reach your goals while balancing work and family life.

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Scholarships Available

Get up to 100% of tuition covered with the New Mexico Opportunity Scholarship.*

Learn to Market Effectively in an Interconnected World

NMSU Global Campus offers a 100% online Bachelor of Business Administration in Marketing degree that emphasizes tools and concepts you can use to gain insight and understanding of customer needs and markets.

In this program, you’ll learn how to design and deliver differentiated products, services, and ideas which directly respond to the unique needs of an identified customer market. Round out your knowledge and skills with career-relevant courses, including consumer behavior, marketing management, global marketing, and marketing research.

This degree prepares you for career interests across virtually all industry sectors, government agencies, and small business/entrepreneurial interests.

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Career Pathways

Most marketing majors enter into careers with business firms, while others pursue opportunities in government and non-profit organizations. Owning and managing independent companies is another possibility.

Here are just a few examples of the many career options available to NMSU Global Campus marketing graduates:

  • Account Executive
  • Advertising Manager
  • Art Director
  • Creative Director
  • E-Commerce Marketing Director
  • Electronic Marketing Manager
  • Market Integration Manager
  • Marketing Director or Analyst
  • Market Research Executive
  • Media Relations Manager
  • Media Director or Planner
  • Product/Brand Manager
  • Special Events Manager
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“As an 18 year old, I found NMSU to be one of the most inviting campuses — rich in student life yet equally involved in academics. As a 36 year old, I am looking forward to coming full circle with NMSU and graduating as an Aggie forever.”

Stephanie M., Class of 2024

Accredited by AASCB International, the BBA degree in Marketing from NMSU Global Campus provides an excellent, well-rounded education that meets the highest business school standards worldwide.

You’ll gain professional knowledge of other business disciplines in this program, including information systems, accounting, economics, finance, business law, and management. We also offer an independent study in entrepreneurship in addition to our marketing courses.

In this program, you will:

  • Gain a broad base of marketing management that provides renowned insights in the business environments.
  • Analyze and effectively apply management and marketing concepts to diverse marketing needs within multiple global cultures.
  • Develop application skills in market research, consumer behavior, advertising, and marketing strategy.

Program Credits: 120 credits
Cost Per Credit Hour: $395.40**
Active Military Cost Per Credit Hour: $250
College: Business

The BBA in Marketing program consists of 120 credits. To earn this degree, you need to complete all University degree requirements, which include General Education requirements, Viewing a Wider World requirements, and elective credits, with 48 credits in courses numbered 300 or above.

Sample Courses Credits
BUSA 1110: Intro to Business 3
MGMT 449: Strategic Management 3
MKTG 303: Principles of Marketing 3
MKTG 310: Marketing Research 3
MKTG 449: Promotion Management 3
MKTG 489: Strategy and Policy 3
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Developmental coursework will not count toward the degree requirements and/or elective credits but may be needed in order to take the necessary English and Mathematics coursework.

At NMSU Global Campus, we strive to offer competitively priced tuition to keep your tuition costs affordable. If you need financial aid, we’re ready to work with you to determine the best ways to finance your education.

Financial assistance includes loans, grants, and scholarship opportunities. To apply, use NMSU’s convenient Scholar Dollar$ one-stop scholarship application, which serves all students in the NMSU system.

NMSU and NMSU Global Campus students are also eligible for loans and grants. The first step in applying for financial aid is to complete a Free Application for Federal Student Aid (FAFSA). Learn more about financial aid opportunities at NMSU.

Contact Financial Aid
Phone: 1-888-729-6678


*Terms and conditions apply.

**For NMSU Global Campus programs and courses, the per credit hour cost is listed above. Special tuition agreements (Western Undergraduate Exchange, Descubre, etc.) are not applicable to NMSU Global Campus programs. Course fees still apply and are charged separately. Textbooks, uniforms, equipment, etc., are additional program costs. Additional per credit costs might be charged by the program, department or college.