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Bachelor of Business Administration: Marketing

Explore the Bachelor of Business Administration: Marketing at NMSU Global Campus

Our 100% online undergraduate Marketing degree emphasizes tools and concepts which are used to gain insight and understanding of customer needs and markets. Graduates from this NMSU Global Campus program will learn how to use their marketing knowledge to design and deliver unique products, services, and ideas which directly respond to the unique needs of an identified customer market. This undergraduate degree prepares you for career interests virtually across all industry sectors, government agencies, and small business/entrepreneurial interests.

Program Highlights and Learning Outcomes

Accredited by AASCB International, the BBA degree in Marketing from NMSU Global Campus provides an excellent, well-rounded professional education. Students may select from numerous courses, including consumer behavior, marketing management, sales and sales management, retail management, global marketing, and marketing research. We also offer an independent study in entrepreneurship in addition to our marketing courses. Students will gain professional knowledge of other business disciplines as well, including information systems, accounting, economics, finance, business law, and management.

The Marketing program at NMSU Global Campus offers our students diverse study tracks, which provide a theoretical and in-depth professional preparation in the field. Expect to gain valuable knowledge in:

  • A broad base of marketing management that provides renowned insights in the business environments.
  • Analyze and effectively apply management and marketing concepts to diverse marketing needs within multiple global cultures.
  • Learn course baselines by developing application skills in market research, consumer behavior, advertising, and marketing strategy.

Request Information

  • Detailed program overview
  • Individual admissions support
  • Personalized financial aid
  • Opportunity Scholarship info
    for New Mexico residents

Career Pathways

Most Marketing majors enter into careers with business firms, while others pursue opportunities in government and non-profit organizations. Owning and managing independent companies is another possibility. Here are a just few examples of the many career options available to NMSU Global Campus marketing graduates:

  • Account Executive
  • Advertising Manager
  • Art Director
  • Creative Director
  • E-Commerce Marketing Director
  • Electronic Marketing Manager
  • Market Integration Manager
  • Marketing Director or Analyst
  • Market Research Executive
  • Media Relations Manager
  • Media Director or Planner
  • Product/Brand Manager
  • Special Events Manager

Program Information

Degree: Bachelor of Business Administration: Marketing (BBA)

College: Business

Program Credits: 120 credits

Program Length: 4 years

Cost Per Credit Hour: $395.40

Active Military Cost Per Credit Hour: $250

Program Chair: David Daniel


New Mexico State University's business administration degree programs are accredited by the Association to Advance Collegiate Schools of Business (AACSB), the premier accrediting agency and service organization for business schools worldwide. AACSB International accreditation represents the highest standard of achievement for business schools worldwide.

NMSU is accredited by the Higher Learning Commission.

HLC phone: 800-621-7440

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Start Your Journey at NMSU Global Campus