Bachelor of Business Administration: Marketing
Explore the Bachelor of Business Administration: Marketing at NMSU Global Campus
Our 100% online undergraduate Marketing degree emphasizes tools and concepts which are used to gain insight and understanding of customer needs and markets. Graduates from this NMSU Global Campus program will learn how to use their marketing knowledge to design and deliver unique products, services, and ideas which directly respond to the unique needs of an identified customer market. This undergraduate degree prepares you for career interests virtually across all industry sectors, government agencies, and small business/entrepreneurial interests.
Program Highlights and Learning Outcomes
Accredited by AASCB International, the BBA degree in Marketing from NMSU Global Campus provides an excellent, well-rounded professional education. Students may select from numerous courses, including consumer behavior, marketing management, sales and sales management, retail management, global marketing, and marketing research. We also offer an independent study in entrepreneurship in addition to our marketing courses. Students will gain professional knowledge of other business disciplines as well, including information systems, accounting, economics, finance, business law, and management.
The Marketing program at NMSU Global Campus offers our students diverse study tracks, which provide a theoretical and in-depth professional preparation in the field. Expect to gain valuable knowledge in:
- A broad base of marketing management that provides renowned insights in the business environments.
- Analyze and effectively apply management and marketing concepts to diverse marketing needs within multiple global cultures.
- Learn course baselines by developing application skills in market research, consumer behavior, advertising, and marketing strategy.
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